📖 What are Keywords?
You've used a search engine. You found this website by entering a keyword phrase into the search box on your favorite search tool. It may have been Google, Bing, LiveSearch or another, but the process was the same.
Those words that you entered to perform your search are called keyword phrases.
🎯 Targetting the Right Keywords
It is very important that you choose and target the proper keyword phrases when preparing the content of your website. These keywords must be strategically placed in the text content of your web pages.
This is how people will find your website when they perform a search on a major engine.
They will find your website because you chose the right keyword phrases and used them properly in the construction of your content.
This is just the first step in determining the success or failure of your website.
99.9% of the people that create websites this year will skip this step and their websites will never be seen by anyone!!
That just sounds ridiculous, doesn't it? Well read: The Black Hole of the Internet
Find more on this subject in our Web Design Tutor
Read the Experts
SEO or Search Engine Optimization is an ever changing field of expertise.
I'm not an expert in the field, so I will recommend some experts. Read their articles. Dig into their archives. Learn as much from them as you can on the subject of using keywords, backlinks and preparing content, before you start cranking out the pages of your website.
Who to read:
Wordtracker
Conductor
'How to' Blogging at Ryrob.com.
Free Tools and Resources
Need more advanced information? Visit our Web Developer Resources page for a collection of other great tutorials and reference guides on the subjects of HTML5, CSS3, Responsive Design and SEO.
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